Web Analytics (We are Google Analytics Certified)
On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.
Visitor (Traffic) Definitions
All Time Unique Visitors - The number of visitors to the site that have visited the site for the very first time.
Bookmark or Direct - This indicates a visitor that either came to your site via a bookmarked link (i.e. a favorite link) or typed in your site's URL in the browser's address field. There is no referrer in this situation.
Campaign - A marketing term referring to a distinct marketing activity, such as direct mail, banner ads, pay-per-click ads, etc.
Click-Through - The act of a user clicking on a hyperlink that directs the user to another site. This differs from a lead in that a unique user may produce many click-throughs, but is regarded as a single lead.
Cookie - A small piece of information a website leaves on a visitor's computer when the visitor visits a website. Cookies are used to remember information about a visitor to be used at a later time.
Conversion Rate - The percentage of orders generated per click-through.
Daily Unique Visitor - A visitor that comes to your site for the first time in a day. All subsequent visits during the day by the visitor are not considered unique.
Daily Uniques - The number of visitors to the site that have visited the site for the first time that day.
Domain - The address of a site, without the protocol, path, page or other items attached. For example, microsoft.com is a domain, however, a full URL could be http://www.microsoft.com/stuff/page.html.
E.C.M.A. - The European Computer Manufacturers Association - the original creators of Javascript.
eCommerce - Electronic commerce. Generally, purchases acquired over the web.
E-Mail Alert - When certain traffic levels are reached for an account, it automatically sends out an e-mail to notify the account holder. These alerts are set up from the 'Edit Account' menu item.
Hit Count - The number of page views within a given time frame, which represents the number of times a visitor requests a page from your server. A hit count differs from a daily unique in that a visitor can register unlimited page views per day, but only one daily unique in one day, no matter how many pages are viewed.
HTML - In practical terms, HTML is a collection of platform-independent styles (indicated by markup tags) that define the various components of a World Wide Web document. HTML was invented by Tim Berners-Lee while at CERN, the European Laboratory for Particle Physics in Geneva.
I.P. Address - An internet protocol address. This address is the main identifier of a node on the internet. Every device connected to the internet must have one. I.P. addresses are four numbers (0-255) put together separated by a dot. For example 208.36.212.38
I.S.P. - Internet Service Provider. A company that provides access to the internet.
Java - A common computer programming language developed by Sun Microsystems for use in web applications on the client and server.
Javascript - A common computer programming language developed by E.C.M.A. for use in web applications primarily on the web.
JScript - Microsoft's version of Javascript. JScript runs under Internet Explorer.
Lead - A unique visitor that has come from a click-through from a campaign source. A unique visitor is regarded as a lead only upon the first visit to your site. A lead may click-through to your site multiple times, but is still considered a unique lead.
Monthly Unique Visitor - A visitor that comes to your site for the first time during a calendar month. All subsequent visits during the month by the visitor are not considered a monthly unique visit.
Monthly Uniques - The number of visitors to the site that have visited the site for the first time that month.
New Visitors - The number of visitors to the site that have visited the site for the first time ever.
Order - A completed transaction by a user. Orders are recorded when a special tracking script is executed on the order confirmation page. This tracking script can be found on the Account / Get HTML Code menu item.
Page Views - See 'Hit Count'.
Palette - The number of colors supported on a computer screen. Palettes are sometimes described by a number of bits in the number of supported colors. For example, an eight-bit palette would support 256 colors (2 to the 8th).
Platform - See Operating System.
Protocol - An agreed-upon format for transmitting data between two devices. The main protocol for transmitting web pages is HTML. The main protocol for transmitting e-mail is SMTP.
Operating System - A computer's primary program that runs the machine. For example, Windows 2000 and Mac OS X are operating systems.
Referrer - A URL visitor originated to get to your site that contains a link to your site. If the visitor followed a link to reach one of your pages, the referrer would be the previous page. In the case of a graphic on a page, the referrer would be the page containing the graphic.
Reloads - The total number of times your visitors have hit the "Refresh" or "Reload" browser button on a page
Revenue - The amount of money generated from orders.
Screen Resolution - The pixel width and height a computer's screen supports. Typical values are 1024x768 and 800x600.
Unique Visitor - Refers to a daily unique visitor, which is a visitor that comes to your site for the first time in a day. All further visits during the day by the visitor are not considered unique.
URL - The Universal Resource Locator for an item on the internet, which includes the protocol, path, page and other items that fully identify an item. For example: http://www.microsoft.com/stuff/page.html. The full syntax is: protocol://host.domain[:port]/path/filename
10Edge.com
6586 Hypoluxo Road Suite 259
Lake Worth, Fl 33467
954-336-0615
E-mail: info@10edge.com
