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Web 2.0

Web 2.0 is nothing more than a “coined” term used by many to explain increasing popularity in user controlled sites. These are websites that promote community building, collaboration and knowledge sharing among users.Unlike traditional websites, where information is passed from the webmaster to the visitor, Web 2.0 sites are more user friendly, encouraging the public or community members to provide the content or primary information for the site. This type of site is established to help promote the creation of knowledge rich communities on the Web.

Some common terms associated with Web 2.0 include, “wikis,” “podcasts,” “social bookmarking,” and “RSS feeds,” to name a few. These sites offer greater functional ability and control on the end-user end, through a platform that allows users to log in and share, edit and control much of the information displayed on the sites. Many, including Tim O’Reilly, a featured reporter, note this new approach to the Web allows for the use of the Web as a platform, one that supports participation and the assembly of systems within sites.

Features common to many of these sites include:

- Using the network as a platform, where users can access applications through their Internet browser.
- Use of user-controlled data, where all end-users have the ability to control, edit and delete data on the site.
- “Architecture of participation,” referring to the ability of users to add to applications so there is greater participation among community members involved with the site. This contrasts sharply with most traditional web platforms, which utilize an “access-control” type infrastructure.
- Interactive, social-networking capabilities, allowing greater functionality and a friendlier user interface
Why Web 2.0
- To increase knowledge about a given subject. Users that are passionate about a subject set up a social networks, bookmarks, video pages and send targeted traffic to content sites or information sites with information on that topic.
- To get to know other people interested in the same subject. One of the primary reasons for the advent of Web 2.0 is users increasing interest in forming online communities rather than sites controlled by single webmasters.
- To increase one’s web presence, and to gain credibility as a master of a certain subject or information. Each day it becomes increasingly difficult to promote one’s website on the Web. More and more savvy professionals are turning to new forums and platforms to boost traffic and gain credibility in their subject matter.
- To help boost traffic to their home pages, as each web page a user builds can point to the users other web pages or blogs. Most of the web pages Web 2.0 apges are easily picked up by Google search engines and other popular engines.
- There is no cost to set up most Web 2.0 pagea one of the reason’s this new technology is so popular. Anything that is “free” on the Web is likely to earn significant interest quickly and steadily.
  
  Here are a few extra reasons you may find using Web 2.0 beneficial: